We Design & Develop Shopify Websites for CBD Merchants
Shopify CBD sellers can make alot of money in the growing industry – projected to grow 600% over the next 5 years.
However – Selling CBD on Shopify isn’t a decision to make lightly.
The legal, operational, and strategic factors to consider are many.
Payment processing, fulfillment, legal obligations and policies….
In this article, we’ll try to make it as easy as possible – and as digestible as possible.
Let’s talk selling CBD on Shopify and online!
- What to Know About Selling CBD on Shopify’s Platform
- Payment Processing/Gateways for Selling CBD on Shopify
- Dropshipping CBD on Shopify
- CBD/Hemp Brand Shopify Websites for Inspiration
- Spreading the Word: Getting Customers for Your CBD or Hemp Products on Shopify
- Measure Your Shopify Store’s Growth
- Scaling Your CBD/Hemp Shopify Store
- A Quick Shoutout
What to Know About Selling CBD on Shopify’s Platform
Shopify has some extensive rules and conditions for online merchants that are looking to use the platform to sell CBD.
We’ve broken down their rules but please note all of this has been composed with the regulatory conditions of the United States of America (not any other country).
None of this should be taken as legal advice or consulting so you might want to make use of the legal consultants out there to confirm if you’re selling CBD online outside the US.
note: Canadian merchants looking to sell CBD online must be registered under the Shopify plus plan AND be legally registered under law.
Can I Sell CBD Products on Shopify?
although there are some restrictions on merchants, Shopify does allow CBD products to be sold.
Example: Can I sell Delta 8 on Shopify?
A CBD product like delta 8 can be sold on Shopify.
In general, make sure your products on Shopify have levels of THC less than 0.3%.
What If I’m Not Selling CBD or Hemp Products in the United States(besides Canada)?
Selling CBD products in other geographies requires strict compliance with Shopify’s policies – including their terms of service and acceptable use policy.
The rough idea is that you’ll have to comply with all relevant local laws and regulations – though that’s not all you need to do.
Here’s a full guide (provided by Shopify) with more information on this specific topic. https://help.shopify.com/en/manual/your-account/legal/hemp
For those Selling Hemp or CBD Products in the United States
Here’s the (current) statements that must be confirmed before selling CBD on Shopify (in the US):
I confirm that my Shopify store operates from a state where the listing and sale of hemp and hemp-derived products is permitted by applicable state and local law. Note: The business address listed in the Admin for this store must be the same as the state from which you are conducting your business.
I confirm that all hemp and hemp-derived products listed or sold on my Shopify store contain not more than 0.3% tetrahydrocannabinol (THC) concentration on a dry weight basis or such lower percentage as required by applicable state and local law.
I confirm that no hemp or hemp-derived products listed or sold on my Shopify store are marketed as having any medicinal, disease-related or therapeutic benefit unless such claims have been approved by the Food and Drug Administration (FDA).
I confirm that all hemp and hemp-derived products listed or sold on my Shopify store have been sourced, processed, tested, labeled and marketed in compliance with all applicable federal, state and local laws.
I confirm that, if any hemp and/or hemp-derived products listed or sold on my Shopify store are intended for human or animal consumption via ingestion (including but not limited to food, food additive, beverage, dietary supplement, etc.):
by submitting this form, I confirm that I have the authority to bind the business operating this Shopify store and I confirm that all information provided in this form is true and will remain true for the duration that this Shopify store offers hemp and/or hemp-derived products for sale.
It is always advisable to check state and federal laws to make sure before selling hemp or CBD products on Shopify (Shopify also recommends keeping a tap on the FDA – food and drug administration)
Another (minor) note: SMS notifications are not allowed when selling hemp products. It is currently not supported.
Make sure to disable this function in Shopify by following this guide: https://help.shopify.com/en/manual/products/cbd-products#disable-your-customers-sms-notifications
Make sure when confirming the Attestation for the Sale of Hemp and Hemp-Derived Products you’re signed into the correct store (and the store’s address is located inside the united states).
Shopify POS: Can I Use it to Sell CBD or Hemp in my brick and mortar location(s)
Yes, but there are some things to keep in mind.
First, you cannot use the Shopify hardware that requires Shopify Payments to function.
Also to keep in mind is that an external CC (credit card) terminal is required (from the payment gateway you chose)
Do I Have Access to Shopify Experts if I’m Selling Hemp or Cannabidiol Products on Shopify?
Yes. As long as those Shopify Experts support your type of business you’ll have no issues – at least with Shopify – raised.
Fulfillment / Shipping for CBD or Hemp Merchants on Shopify
Determining where you can sell your products is one of first necessary steps – you’ll be able to configure your shipping zones in the Shopify admin dashboard to make sure orders for your CBD or Hemp products come from those locations.
Fulfillment of CBD products is made on a carrier by carrier basis – contacting them is the only way to confirm your product can be fulfilled that way.
Also make sure your CBD or Hemp goods are allowed to be shipped to your customer’s location.
Why use Shopify for selling CBD or Hemp Products Online?
There are various options out there for CBD merchants looking to sell online but many fall short – and very short – of the platform’s abilities.
Selling CBD as a product online requires a really reliable platform.
Shopify offers a partner you can depend on while you’re scaling your business with affordable business plans.
With over 6,000 apps and integrations, there’s a whole lot functionality you can drag and drop in as well.
Scaling means spending time on your LTV, AOV, CTR, SEO, GMV, and more.
Shopify’s apps let you focus on your operations and experimenting without having to build out an entire developer team for that purpose – spend your money on marketing and exposure instead.
Payment Processing/Gateways for Selling CBD on Shopify
note: You can always read our full guide on payment processing for selling CBD on Shopify.
Another (more major) note: Payments through Shopify’s gateway are not available for selling CBD or hemp products online.
Here are the officially recommended payment processors for selling CBD on Shopify:
Here are unofficial (we compiled this list) of alternative payment processors you might want to check before selling Hemp or CBD products:
- Signature payments
Here’s an extensive list of payment gateways supported by the Shopify platform, but bear in mind they don’t all support selling CBD or Hemp products online/Shopify.
- 2Checkout Convert Plus (by Verifone)
- Afterpay North America
- Alipay (Direct)
- Alipay – KOMOJU
- All popular payment methods | Paysera
- Amazon Pay
- Atome – 3 easy payments, 0% interest
- Bancontact – KOMOJU
- Blik – KOMOJU
- By dLocal: Cartões locais, transferências bancárias e Boleto
- By dLocal: Local cards, Bank Transfers and Cash Payments
- By dLocal: Tarjetas locales, Transferencias Bancarias y Pagos en Efectivo
- Cards, Maya, GCash, QRPH & other wallets
- First Data Payeezy
- FPX Online Banking – KOMOJU
- G2A Pay
- Giropay – KOMOJU
- GrabPay Singapore – KOMOJU
- iDeal – KOMOJU
- Ignite Payments
- KOMOJU – Korean Credit Card
- KOMOJU – Paidy
- KOMOJU – コンビニ決済 (Convenience Store)
- PAYCO – KOMOJU
- PayPal Express Checkout
- PayPal Payflow Pro
- Paysafecard – KOMOJU
- POLi – KOMOJU
- Przelewy24 – KOMOJU
- PUT IT ON LAY-BUY
- QuickBooks Payments
- Sage Payment Solutions
- Shopify Payments
- Sofort – KOMOJU
- Splitit Monthly Payments (v1)
- Vantiv (Litle Platform)
- Vantiv Integrated Payments
- Windcave PxPay
- Worldnet Payments
- WorldPay (Direct)
- WorldPay (Offsite)
- Zip (US)
- Chase Paymentech (Orbital)
- China Payments
- Coinbase Commerce
- CoinPayments.net Crypto Payments
- Dragonpay – KOMOJU
- eNETS – KOMOJU
- KOMOJU – ペイジー決済 (Pay-Easy)
- KOMOJU – 銀行振込 (Japan Bank Transfer)
- LianLian Pay
- Merchant e-Solutions
- Multibanco – KOMOJU
Dropshipping CBD on Shopify
The Hemp and CBD industry is a huge opportunity for dropshippers when done right.
What do Shopify merchants need to know about dropshipping CBD?
Can I Dropship CBD on Shopify?
Yes. It’s currently legal to Dropship CBD products in the United States (and Europe).
As soon as you receive orders, they need to be fulfilled by your partners/suppliers.
Choosing the right CBD dropshipping program can make a big difference in your dropshipping operation.
What CBD Dropshipping Program/Partner is Right for Me?
Different programs might work for different Shopify merchants – here’s a breakdown of some of them.
As a brand with massive recognition, dropshipping Charlottes web CBD products might work out great for you.
It’s important for Shopify merchants to know they’d need to follow all rules strictly according to the official guide.
With some of the highest margins in the industry for dropshipping CBD (50%), brand reputation and recognition, and customer satisfaction – Ecosciences dropshipping program for CBD is a program to look into.
Currently, merchants can dropship Ecosciences CBD capsules, CBD tinctures, CBD creams, CBD gummies, CBD for dogs, CBD additives, and CBD drinks.
What are the requirements? You need to have a functional e-commerce website already setup, approved as a CBD merchant provider, and provide a copy of your FTC document (federal tax certificate) with your EIN.
LongLeafPro’s CBD dropshipping program offers a variety of items you can sell.
That includes topicals, tinctures, pet love treats, hemp flower, and personal care CBD based products.
Their program does try to help affiliates out with marketing as well, so that might be a great opportunity for some sellers.
They also provide independent COAs (certificates of analysis) backed by the DEA to ensure products meet customer and quality expectations.
You can read our whole guide on CBD dropshipping if you’d like to learn more.
CBD/Hemp Brand Shopify Websites for Inspiration
You don’t need to start off building your Shopify website with no ideas.
There are quite a few CBD and hemp based businesses selling on Shopify.
Many of these businesses have thought out – alot – their user experience.
Here’s a list of websites you can check out to get some ideas.
#6: Standard Dose
#8: Rogue Origin
Spreading the Word: Getting Customers for Your CBD or Hemp Products on Shopify
(PPC) Paid Advertising for CBD Brands
Digital media platforms like Google and Facebook easily confuse merchants with their advertising policies.
There are several things to keep in mind when participating in PPC on these platforms for selling hemp and CBD products.
- Keep in mind not to direct traffic to product pages.
- Try sending them to your blog and introduce them to your newsletter instead.
- For Google Ads, “cbd” and “cannabidiol” are both blacklisted. Try – if possible – to use terms like hemp oil for better results.
Here’s a (random) & funny story about that: in Australia, CBD represents a central business district (CBD). Many keywords were blocked for no reason. At the end of the week, they realized this but only until there were quite a few confused Australians.
Another thing to note about advertising CBD products on platforms like Google, Instagram, and Facebook is that your advertising entry might be automatically blocked by a bot but might have some potential of reprieve if appealed (and reviewed by human moderators at the company)
SEO / Content Marketing for CBD Brands
The CBD industry is a sea of green, and standing out isn’t easy as many merchants can tell you.
Content marketing is an opportunity to connect with consumers that are actively looking for solutions in your space.
Optimizing for their intent can drive a great audience towards your website and provide more flexibility for your brand.
You can differentiate your CBD or Hemp brand by engaging customers with your content.
Content that drives them to the next step can play a big role in your sales strategy.
Influencer Marketing for CBD Brands
Two of the most important traits for your brand will be reliability and trustworthiness (according to the customers)
Getting in with influencers can help with that.
Think about it, you’re brand will be where consumers spend their time to relax, take a step back, and have fun.
Besides, getting a recommendation from their favorite influencer definitely puts the odds in your favor.
Podcast Marketing for CBD Brands
Like we said before, trust is important to CBD consumers and customers.
The way you can get it is to show authenticity and hearing someone’s voice is pretty authentic.
Strategy-wise, podcasts are usually heavily segmented so you’ll be hitting an extremely specific audience – a great way to reach the people you want (without wasting money on marketing)
Measure Your Shopify Store’s Growth
Without knowing how your store is doing, you won’t be able to meet your business goals.
Using Shopify’s basic reporting tools alone, you can get a great grasp on your ecommerce CBD business.
The following table shows what types of reports are available to you as a Shopify merchant (broken down by plan)
But you can get access to a whole world of information (and with more information means better decision making) using Shopify apps.
Shopify Reporting Apps
- Mipler: Advanced Reports
Mipler is a Shopify app by Omega Commerce.
It offers over 50 reports for products, taxes, inventory, cost of goods sold (COGS), and supports custom reports.
- Better Reports
Better reports is a Shopify app developed by Better Reports.
They offer 60+ reports built-in and also support customizable reports in a drag and drop designer environment.
Here’s an image of the Shopify app in action:
Scaling Your CBD/Hemp Shopify Store
If you already have your website setup, marketing budget set, and traffic coming in there’s a whole lot of opportunity to scale your business.
One of greatest tools in a Shopify merchant’s toolbox is the Shopify app.
It’s a simple idea, but Shopify allows merchants to completely revamp ecommerce sales this way.
Let’s say you want to focus on increasing your average order value (AOV).
You might want to add a free shipping bar, or offer the opportunity for customers to bundle products.
Even offering support can play a pivotal role in boosting AOV.
What if you’re focusing on your conversion rate?
You can add reviews and testimonials to help visitors in their decision making process.
You can also focus on improving their experience to increase your conversion rate and your long-term relationship with that customer – because one order isn’t equal to one customer and treating them right means they often come back.
This is all very rudimentary – there’s a whole rabbit whole you can go down when trying to optimize your e-commerce sales. But there’s usually a few consistent ideas that pay well.
Here’s one we want to leave you off with:
Focus on your numbers not your looks.
As much fun as it is to play around with a website, your KPIs matter much more.
If you like how it looks and functions that’s great but at the end of the day you want the customers to feel a certain way.
Spending time playing around with decorations might help but if there’s nothing driving that action maybe consider there more important things.
A Quick Shoutout
We Design & Develop Shopify Websites for CBD Merchants
This article is an example of content marketing – as we’re sure you know.
We’re trying to introduce more users to the services we offer: website design and development for CBD & hemp merchants.
We’ve built high performing websites for CBD businesses before and they’ve all made the following impressions on customers:
- This is a trustworthy website
- This is an easy and friendly purchase
In the CBD industry, this simple mix can have a significant effect on sales.
So, if you’re in call us at 718-415-2830 and we’ll start your project.